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Some pages of your website are more important than others. Surely this is no secret for many, but it always amazes me that there are very few who put this knowledge into practice on their websites to improve conversions.
I also like to take advantage of short-term opportunities, such as first performing the most straightforward tasks that will give the most relevant results, but in this article, I will describe how you can significantly improve your website with just a few changes.

Let’s get started! Each site is different, but usually, the four most famous and visited pages of a site are:

Homepage
Information page
Blog
Contact page

Here I will explain how to optimize each of these pages. If the most visited pages of your website are different from those mentioned above, do not worry, because here you will learn to optimize any of the most popular pages of your website.

What do I mean by “optimizing” a web page?
You have probably heard of “optimize,” especially in phrases such as “search engine optimization” (SEO) and “conversion rate optimization” (CRO). However, when I talk about “optimizing,” I mean something more complex, although these tips will help you improve both aspects.

The type of optimization I will describe will create optimized pages for users. When we look for how to improve our SEO and CRO with ease, we overlook the global vision of the main idea. First, a website must be optimized for the user. Next, I will explain how to do it.

How to optimize your pages
The general model to optimize these pages is the same for your main page, information page, blog page, and contact page. There are two questions that you should ask yourself on each page since with the answers you can discover how to optimize them. The first answer is about the user, and the second is about you.